Duplicate Content Explained: A Practical Website Review

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

1. 1

   Step 1: Find the repeated versions

   0:18

   The same content can appear at more than one address.

   On-screen labels: Tracking URLs; Print versions; Repeated pages.

2. 2

   Step 2: Separate normal copies from clutter

   0:30

   Some duplicates happen naturally in website systems.

   On-screen labels: System-generated copy; Equivalent page; Review the cause.

3. 3

   Step 3: Choose a preferred version

   0:42

   Use consistent canonical signals for equivalent content.

   On-screen labels: Preferred URL; Consistent signals; Developer review.

4. 4

   Step 4: Review thin service copies

   0:54

   Useful service pages should answer genuinely different needs.

   On-screen labels: Distinct service; Relevant details; Real visitor need.

5. 5

   Step 5: Keep navigation consistent

   1:06

   Link to the main address you want people to use.

   On-screen labels: Internal links; Sitemap URLs; Clear main version.

6. 6

   Step 6: Avoid promises about penalties

   1:18

   Duplication alone is not the same as deceptive spam.

   On-screen labels: Understand the cause; Improve useful content; Check selected canonical.

Common questions

Go further