UTM Links Explained: Understand Where Campaign Visits Come From

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

1. 1

   Step 1: Start with a destination

   0:18

   Choose the page that best matches the campaign message.

   On-screen labels: Relevant page; Working address; Clear visitor task.

2. 2

   Step 2: Label the source

   0:30

   Use utm_source to identify where the link was shared.

   On-screen labels: Newsletter name; Partner website; Consistent label.

3. 3

   Step 3: Label the medium

   0:42

   Use utm_medium for the channel, such as email.

   On-screen labels: Campaign channel; Consistent spelling; Useful grouping.

4. 4

   Step 4: Name the campaign

   0:54

   Use utm_campaign to group links for the same promotion.

   On-screen labels: Campaign name; Shared convention; Clear reporting.

5. 5

   Step 5: Keep personal details out

   1:06

   Do not put names, email addresses or private data in URLs.

   On-screen labels: Public link labels; No personal details; Privacy-aware setup.

6. 6

   Step 6: Test and review the reporting

   1:18

   Use campaign links externally and check acquisition reports.

   On-screen labels: Working landing page; Consistent case; Reporting depends on setup.

Common questions

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