Website Pagination Explained: Help Visitors and Crawlers Reach More Pages

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

1. 1

   Step 1: Give each page a usable address

   0:18

   Different pages in the sequence need distinct accessible URLs.

   On-screen labels: Distinct URL; Specific result page; Shareable address.

2. 2

   Step 2: Link the sequence clearly

   0:30

   Visitors need useful routes to subsequent and earlier pages.

   On-screen labels: Next page; Previous page; Clear navigation.

3. 3

   Step 3: Use crawlable page links

   0:42

   Search crawlers generally follow supported links rather than clicking buttons.

   On-screen labels: Actual link destination; Crawlable URL; Accessible sequence.

4. 4

   Step 4: Keep page state understandable

   0:54

   Show which result page is currently being viewed.

   On-screen labels: Current page; Result context; Clear position.

5. 5

   Step 5: Handle canonical choices carefully

   1:06

   Do not automatically canonicalise every page to page one.

   On-screen labels: Distinct page content; Suitable canonical; Provider review.

6. 6

   Step 6: Test the return journey

   1:18

   Check links, browser navigation and useful results at the end of the sequence.

   On-screen labels: Forward navigation; Back navigation; Final page behaviour.

Common questions

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