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Website explainer · 1:47

Order Fulfilment Explained: From an Online Order to the Customer Delivery

What needs to happen after the online order arrives? Order fulfilment is the work of preparing and supplying the ordered items to the customer.

Jersey Web video: Order received. What happens next?

1:47 · No narration: the video shows each step as text on screen, and every step is written out below, with buttons that jump the video to it.

Download the on-screen text track (VTT)

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

  1. Step 1: Read the received order

    Check the items, quantities and delivery information staff need.

    On-screen labels: Ordered items; Correct quantities; Delivery information.

  2. Step 2: Identify who supplies it

    An order may be handled by the business, a provider or both.

    On-screen labels: Responsible team; Relevant provider; Clear ownership.

  3. Step 3: Pick the correct items

    Match the actual products to the details in the order.

    On-screen labels: Product match; Selected variant; Correct quantity.

  4. Step 4: Prepare the package

    The physical preparation should suit what is being supplied.

    On-screen labels: Appropriate packing; Required documents; Correct recipient.

  5. Step 5: Complete the delivery handover

    Follow the chosen dispatch or local delivery process.

    On-screen labels: Delivery method; Carrier handover; Recorded dispatch.

  6. Step 6: Send a useful update

    The customer and business should have the relevant progress information.

    On-screen labels: Order status; Useful customer update; Recorded progress.

A practical check for your business

Follow an example order through the team or provider responsible for supplying it. Check the actual item selection, package handover and customer update rather than treating receipt of the website form as completed fulfilment.

Sources and further detail

See it in a diagram

Three stages show selecting the ordered items, preparing the correct package and handing it into the intended delivery process.
A simple fulfilment workflow. Fulfilment connects the received order with the items and delivery information needed to supply the customer.
Read the diagram as text
  1. Pick: Match items to the order
  2. Pack: Prepare the correct package
  3. Dispatch: Use the intended delivery route

Check the responsible team and the update. Confirm who handles the order and what progress information the customer receives.

Some orders use multiple locations or providers; record the actual handovers.

Diagram by Jersey Web. Open full size · Source and further detail (opens in a new tab)

Common questions

What needs to happen after the online order arrives?

Order fulfilment is the work of preparing and supplying the ordered items to the customer. Trace a test order from the received record to the expected customer update.

Go further

Guide Read the practical guide More context for planning and maintaining your business website. 8 min read → Jargon Buster Order fulfilment explained Read the related Jargon Buster explanation. Read the explanation →

Trace a test order from the received record to the expected customer update.

Tell Jersey Web what your website needs to do and which part you want help with.

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