4 plain-English definitions, from Key event to Keywords. Terms with a link have a full explanation with a Jersey example. To search every term, go back to the Jargon Buster.
A key event in Google Analytics is an event marked as especially important to the business. It adds a reporting designation to a measured action. Choose the meaningful event carefully and verify how it fires; marking an event as important does not prove that a customer completed a successful sale or enquiry.
Also called: GA4 key event
Keyboard navigation lets a person move through and operate a website using a keyboard interface.
Also called: keyboard access
A keyboard trap prevents a person from leaving a component using the keyboard as expected. It can block access to the rest of a website. A modal may intentionally contain focus while open, but it still needs an understandable keyboard way to complete or leave its task.
Also called: focus trap
Keywords are words or phrases used to describe a topic and the searches people make about it.
Also called: search terms, keyword
We build and look after websites for Jersey businesses, and we explain the choices in plain English.
See what we can help with →